How do I come up with a name and brand for my business idea?

Start from the brief, not the brainstorm: who it serves, what it promises, what it must never sound like. Generate wide (shape matters: short phrase compounds clear registries far more often than single words), check every candidate against live domain registries, screen survivors for trademark conflicts, and then let a human choose, because scoring ranks names but judgment picks them. The Forge by Dominium Domains runs this entire protocol for $59.95 and returns the chosen name registered with a complete brand deck in 72 hours.

How do I get a logo and tagline for a new brand?

The name comes first; visuals forged onto an unsettled name get thrown away. Once the name is locked, commission logo directions in more than one register, pick the direction that fits, then refine. Every Forge deck includes logo directions and add-on taglines from the same hand that forged the name, so the words and the marks cohere.

Should I check trademarks before naming my business?

Yes, before you fall in love. A preliminary screen catches the fatal collisions: identical or confusingly similar marks in your own class, including names that reverse your word order, since spoken names carry no word order. Every Forge name ships with a preliminary trademark screen; formal clearance by an attorney precedes registration of a mark.

The Forge, Dominium Domains

What your $59.95 buys

Not a list of suggestions. One finished brand, delivered at Vault grade.

One brand, chosen and locked. Our protocol surfaces the field. The team finds the gold in the ore and secures its .com before you ever see it. First year included.
The complete Forge deck. The same treatment the names in our Vault receive: at least two logo directions, an initial trademark screen, and the extensive breakdown of the name, why we chose it, and why it is a foundation that stands.
The Resolution Chapter. The deck's positioning section for both minds: how your name lands with the humans who hear it, and how it resolves for the agents searching on their behalf.
The field, shown. The four names your pick beat, presented in full. Nothing hidden.
The clock. Seventy-two hours from brief to delivery.

If your ear disagrees with ours, tell us inside 24 hours and we go get one of the other four: $24.99 if we can reach it, nothing owed if we cannot. The fee has a reason: your pick is already secured, and a swap secures a different domain.

Start my brief

The math, in the open

The first four are somebody else's. We priced them anyway.

Somebody's naming contest	$199 to $1,299. Five to ten days. Hundreds of strangers' suggestions to sort yourself, and the domain costs extra.
Somebody's shelf	$1,200 to $5,000 for a ready-made name. A domain that is maybe a name. Nobody made it for you.
Some brand-pack studio	$599 and up. A logo and guidelines. No name, no domain.
That logo generator	$65 for a file. No judgment in the building. The free one costs less, and the watermark is forever.
The Forge	$59.95. One brand, its domain, and the complete deck: logos, trademark screen, the written case. 72 hours.

Their prices, published ranges, as of July 2026. Ours is the last line.

The house, the address, and your client's agent

Here is the part of our method most naming services get backwards. They help you fall in love with a name, then send you shopping for whatever address is left over. We forge the name and its .com together, or not at all. Here's why that is the first decision of your brand, not the last errand.

Think of the web as a city of houses. Every business is a house, and the domain is its address. When the city was small, any address would do, because people remembered the house. The city is not small anymore. And now most of your visitors won't wander the streets at all. They send someone: an agent, software that searches, compares, and buys on their behalf.

Addresses have always carried trust. A shop on Fifth Avenue and the same shop on an unlit road at the edge of town are not the same business in a customer's mind, whatever the sign says. The address is itself a declaration: stature, permanence, validity. It's why storefronts fight for the avenue, and it's why logos carry Est. 1962 under the name. Location and age, the two oldest trust signals in commerce.

The agentic web runs on the same two signals, because the machines learned trust from us. To an agent resolving your brand, the exact-match .com is the avenue address: the canonical place, the one every index, citation, and dataset points to. The same name on .xyz or .shop reads like a stall around the corner from the real thing: reachable, but considered later, cited less, trusted less. An agent doesn't window-shop. It weighs the signals and moves.

And if your business is new, this is the part that matters most: you don't have the Est. yet. No years of reviews, no deep footprint, no history for the machines to lean on. The one first-day trust signal entirely within your control is the alignment of your name and your address. Lock the name, lock its .com, and from day one every mind that looks for you, human or machine, resolves to one place. That is why the name and the domain are step one here, and why we refuse to separate them.

Every agent answers to a name.

How we read a name

So the machine half is settled: your address must resolve. But the name itself still has to survive a human mouth, a human ear, and a human imagination. These are the three tests we run on every candidate, and no algorithm runs them for us.

TEST 01

Say it out loud

A name is heard before it is read. The mouth finds problems the eye forgives, and your customers will use their mouths.

TEST 02

See what it pictures

Every word draws something in the mind of the person hearing it. You want to know what it draws before your customers tell you.

TEST 03

Ask who else holds it

A name that collides with someone else's mark was never yours, no matter who registered the domain.

A polished circular emblem for a California cannabis company reading cacaco.com, with a grizzly bear, mountains, pines, and a rising sun.

Ask an AI to name a California cannabis brand. It comes back proud, holding cacaco.com.

Symmetrical · Memorable · Available · Right initials · Perfect pattern match

Flawless on paper. It passes every test but the first one.

Now say it out loud.

CaCaCo.com

The math will never hear that. A person did, said no, and kept working.

CaCann.com

AI reached for the sound. A human found the name. CA + CANN, the state’s own abbreviation doing half the work.

A machine recognizes a pattern. A person recognizes the consequence.

A dark green and gold emblem reading CA CANN, California Cannabis Collections, with a bear, cannabis plant, and mountains. The CA is set inside a California state oval sticker.

Human eyes and hands, on every name

You still decide. We'll tell you what we'd pick and why. If you want CaCaCo anyway, it's yours. We're a set of eyes, not a veto.

The generation is fast, and it's good: phonetics, symmetry, syllable weight, availability across a hundred thousand candidates in about a second. What it doesn't do is consequence.

So every final five passes through our team of Brand Developers and Consultants. No anonymous scoring, no automatic approval threshold. Every name has to survive an actual human reaction before it reaches you.

For the record, this is the first thing that came to our human minds. We rendered it out of respect.

Somebody has to filter out the shit.

CaCaCo emblem: a bear ambling off, glancing back at the steaming mess it left behind.

The method born of both

01 · THE BRIEF

Tell us what you're building

A focused brief. Five minutes.

02 · THE FIRE

The machine goes wide

Our protocol surfaces and screens hundreds of candidates. Full width of the field, in seconds.

03 · THE HAND

The team goes deep

Human eyes and hands find the gold in the ore and lock its .com. Nothing here is automated.

04 · THE GOLD

It arrives, argued

Your name, its domain, the written case, and the four it beat. 72 hours.

About the other four: they are the record of the work, shown so you can see what your name beat. They are not stock we are holding for you. We may already own one or two. Some may still be free. Some may be gone by morning, and nobody controls that, including us. If you want one, tell us inside 24 hours of your kit. If we own it, it is yours for $24.99. If it is still free, we register it for you at $24.99 and transfer it. If someone reached it first, you pay nothing and we forge you a fresh candidate in that direction, free, inside a day. Registering all five is how this becomes $400. Registering yours is how it stays $59.95.

Every name must pass the Forge Standard

Reads correctly on first sight
Spells correctly on first hearing
Under 12 characters, no hyphens, no numerals
.com, locked before you see it
No obvious conflict in a preliminary screen of U.S. federal trademark records
Doesn't mean anything stupid in English or Spanish (tell us if other languages matter)

If a name we deliver fails any of these, tell us within seven days and we forge again free. One free re-forge per brief.

About that trademark line: it is a preliminary naming screen, not trademark clearance and not legal advice. Before you build on any name, from us or anyone else, have an attorney clear it for your use.

The Forge Guarantee

The five names are the work. Once they are shown, it has been done. So the guarantee is not about handing the work back. It is about what happens next.

If nothing in your five is worth choosing, tell us within seven days and choose one of two doors. Whichever you open, the other closes.

Forge again, $39.95. Write us a second brief telling us what the first one missed. We run it again, and this time we show you five and register nothing until you pick.

Or take $39.95 back. We keep the domain we registered for you, and $20.00: the registration already spent on your behalf, and $9.00 for the compute and the human review that built the deck.

A refund returns your coin and returns our gold. You can't keep both.

Plainly: a refund means no rights in any of the five. The names and their domains stay in our vault, and for twelve months they are not available to you. Past the second forge, run it again at $24.99, as often as you like. Full terms in the Forge Terms.

After your forge, the fire stays hot

$20

Another logo direction

Beyond the two in your deck.

$10

Forged tagline

Said in one breath.

$15

Slogan set

A working set, not one line.

$25

Jingle or tune

Something that makes the name stick.

$24.99

A second domain

Keep ours and take another from your five. Ask inside 24 hours. Yours if we can reach it.

$39.95

Another forge

A fresh five against a sharpened brief. Discounted from $59.95.

$24.99

The defensive twin

Your name's spoken double, locked down beside it. Nobody sits one word-swap away.

$225

The cover page

A single Vault-grade page on your domain, live within days. Pages $95, features a la carte.

Forge it for someone else

Everyone knows one person with an idea they keep describing and never name. This is the first real step, handed to them.

01 · You write the brief

The Gifted Forge

$59.95

You already know their idea, so you tell it. We forge against your brief and deliver the whole thing in their name: the .com registered to them, the deck, the case for the name. They open a finished brand, not a to-do.

Best when you know what they are building. Delivered to them, or to you to hand over.

02 · They write the brief

The Forge Certificate

$59.95

An engraved certificate with its own code, sent by email or as a link, in their name and yours. They redeem it whenever the idea is ready, write their own brief, and the Forge runs for them.

Best when the idea is still forming. The code does not expire, and it is never resold.

Give a Forge

Both carry the full Forge Guarantee, held by whoever ends up writing the brief. Add-ons stay available to them afterward at the same prices.

The Brand Identity Packet

The Forge names you. The Packet launches you, into both worlds.

$349

Everything you've already spent counts toward it

Free choice among your five at this tier. No swap fee.

For the humans

The full logo family. Your deck's directions grown into a family: mark, wordmark, favicons, avatars sized for every platform.
Taglines and a slogan set, included. Said in one breath, ready to work.
A jingle. The name, made audible.
The Creative Playbook. Voice, palette, story, boilerplate copy, and bios pre-written to every platform's limits.

For the agents

The Machine-Readable Brand Kit. Your brand packaged for machines to ingest: llms.txt, structured data, and the full meta pack. You tell the agents who you are before they guess.
The Resolution Report. We query the engines and the AIs and log what the web believes your name means today, and who collides with it. Run by hand, like the Assay: two business days.
The Launch Lander. Your homepage, built in the same craft as our own Vault pages and deployed live on your new domain by us: your logo, your tagline, and whatever you want your first visitors to know is coming. Further pages $95, added after launch or ordered alongside the Packet.
The Defensive Perimeter Map. The typos, variants, and neighboring domains worth locking before someone else does, with live availability and real costs.

The footprint

Brand mail, live on day one. hello@ and support@ at your new domain, forwarding to your inbox before the deck even arrives.
The Handle Sweep. Your name checked and logged across the major platforms, with fallback handles ranked.
The Twenty-Minute Claim. A direct signup link for every platform worth holding, avatars already cropped to each one's spec, and bios already written to each one's character limit. You click and paste, nothing more. The signups stay in your hands by design: the platforms forbid third parties opening accounts, and an account we opened could be closed after your brand is built on it.

The record

The AssetTitle. The engraved record of what was forged, for whom, and when. Provenance, dated and kept.

Ask about the Packet

Forged after your name is confirmed, so every hour lands on the brand you keep.

Questions

What if I don't like the name you chose?

The other four are shown in full. Ask inside 24 hours and we go get the one you want: $24.99 if it is reachable, nothing owed if it is not. If none of the five land, tell us within seven days and choose: forge again at $39.95 against a sharpened brief, or take $39.95 back. Whichever you choose, the other closes. Past that, forge again at $24.99 as often as you like.

Why do you choose instead of me?

Because the choosing is the product. Anyone can hand you a list; you're paying for the judgment that knows which one to bet on, and the case that shows its work. You keep the final say. We just refuse to hide behind a menu.

Why not just use a free generator?

Do. Seriously. If a free tool hands you something you love, take it. What it won't do is tell you the name is a landmine, and it won't hold the domain while you think it over. You'll search it, a bot will see the query, and it's gone before you've finished the sentence. That's the $59.95.

Why is this cheaper than the naming contest sites?

Naming services charge $199 to $1,299 for custom work, then sell you the domain separately. We're not running a contest. No prize pool, no two hundred freelancers, no audience testing package, no ad plan. One brief, one forge, one team, one brand delivered as a complete deck, domain included. Everything they charge $1,299 for is overhead we don't have.

Do you keep the names I don't take?

The good ones, yes. That's how this stays $59.95. We're telling you up front because nobody else in this business does.

Is the domain really mine?

Yours. Your registrar account, your name on the registration. We keep nothing: no license, no revenue share, no reversion.

How fast?

Seventy-two hours. Usually faster.

Already have a name?

Then you're ahead, and there are two roads from here.

Have the name, but not its address? Bring it. The Forge works beautifully from a name you love: variations, abbreviations, and the other linguistic magic in our toolkit, until something stands in true alignment with your name, on a domain we can actually secure.

Have the name and the domain already? Then put your metal to the test. The Assay is our free reading of your brand's standing in its field: a real, logged search and an honest gauge of where we can help you best, if anywhere.

Email us the name Test your metal

Either way, you'll get an honest read before you spend a dollar.

A name our team
would bet on. The .com secured in your name. The case for why.

What your $59.95 buys

The math, in the open

The house, the address, and your client's agent