The metals
Real hallmarks stamp fineness because not all silver is sterling. The Assay does the same for a conception: the search runs, every finding is cited, and the field’s structure sets the metal. The medal is not chosen. It is computed from what the search found.
The Silver Seal
A distinguished conception in an occupied field
Your differentiator is real, it describes an offer, not a costume, but the search found prior or near instances, and cites every one to your face. Silver is the medal that tells the truth: most strong brands in history were built exactly here, in occupied fields, on the strength of a distinct articulation and a well-forged name. You leave knowing precisely what exists and where the room is.
The Gold Seal
A distinct conception within an existing field
Your industry exists, and nothing in it does what your concept does. The search found an active field of neighbors at the component level, and no prior instance of your conception. The mark of a brand built to stand apart inside a defined market.
The Platinum Seal
A conception whose field was not found
The rarest prospective reading: no prior instance, no active adjacent field. Your concept doesn’t sit inside a market; it implies one that doesn’t yet exist in the sources searched. Because Platinum is computed, never granted by taste, it stays rare enough to mean something.
The Rhodium Honor
Reserved, awarded only by history
Never issued at assay, at any price, to anyone. A retrospective honor, conferred only when time has verified that a Platinum-sealed concept’s category actually came into being. We can attest to the field on the day we search it; only history can attest to what a concept became. Rhodium waits for history.
One line governs every metal on this page: a medal describes the field on the day it was searched, never a prediction of impact. Whether a brand goes on to reshape its industry is a story the brand writes. The medal marks where it began.
What the record is, and is not
The covenant
You’re handing your idea to a house that forges names for a living. The right question is: what stops you from becoming my competition? The answer is structure, not reassurance.
Put your metal to the test
Describe the concept below. The Assay is run by the house, a real search, logged and cited, never an instant algorithm, and your reading returns by email within two business days: the findings, the medal the field supports, and exactly what would strengthen your position.
Seals, medals, and readings are records and attestations, not legal rights, not protection, not a legal opinion, and never a guarantee of worldwide uniqueness. Every attestation is bounded to the sources searched as of its date. What any record is worth, in any dispute, is a question for lawyers and courts, we make no claims about it, and we’d be suspicious of anyone who did.